We are extremely proud to sustainably source and manufacture each element of our products. Our commitment to be kind to the environment goes all the way back to our beginnings; we are now celebrating over 30 years of sustainable trading.

Ethical manufacturing is non-negotiable; all of our suppliers and factories are audited to ICTI and BSCI standards. These standards support the rights of the workers who manufacture our toys.

Long before FSC® was established our founders were actively involved with the ethical sourcing of wood products and to this day are still committed to taking care of the forest environment, and the people and wildlife who live there. Here’s a look at our FSC® history and our founder, Jonathan Schaffer’s mission to bring our customers products that have been responsibly sourced.

Learn about our Sustainable Play Vision

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